Privacy Policy

Last Updated: 13 March 2026

This Privacy Policy explains how Archer Sterling ("we," "us," or "our") collects, uses, and safeguards your personal information when you visit or purchase from archer-sterling.com (the "Site").

We take your privacy seriously and are committed to handling your personal data with care and transparency.

1. Information We Collect

We gather personal information when you interact with our Site — whether that's placing an order, getting in touch with us, or simply browsing.

Information you provide to us directly:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (handled securely through third-party payment providers)
  • Order history and any correspondence with our team

Information collected automatically when you use the Site:

  • IP address
  • Browser type and device details
  • Pages viewed and duration of visit
  • Referring and exit pages

2. How We Use Your Information

The information we collect is used to:

  • Process and fulfil your orders
  • Keep you informed about order updates, returns, or any queries you've raised
  • Deliver customer support
  • Enhance and personalise your experience on our Site
  • Detect and prevent fraudulent activity
  • Meet our legal and regulatory obligations

3. Sharing Your Information

We will never sell your personal information to third parties.

In certain cases, we may share your data with trusted service providers where it's necessary to operate our business, including:

  • Payment processors for secure transaction handling
  • Shipping and logistics partners for order delivery
  • Marketing and analytics tools to help us understand and improve our services

Each third-party partner is contractually required to protect your data and use it solely for the purpose of the services they perform on our behalf.

4. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking tools to:

  • Store your preferences and settings
  • Support core functionality such as your shopping basket
  • Monitor Site traffic and performance
  • Assist with marketing and advertising activity (including Google Ads)

You can control or disable cookies via your browser settings at any time. Be aware that turning off cookies may limit some features of the Site.

5. Data Retention

We hold onto your personal information only for as long as it's needed to:

  • Complete and support your orders
  • Provide ongoing customer service
  • Satisfy legal, regulatory, or compliance requirements
  • Resolve any disputes that may arise

6. Your Rights

Depending on where you're located, you may be entitled to:

  • Access the personal data we hold about you
  • Request that we correct any inaccurate information
  • Ask for your personal data to be deleted
  • Opt out of receiving marketing communications

If you'd like to exercise any of these rights, please get in touch using the contact details at the bottom of this page.

7. Data Security

We employ reasonable administrative, technical, and physical measures to protect your personal information. That said, no method of online transmission or digital storage can be guaranteed as entirely secure.

8. Third-Party Links

From time to time, our Site may include links to external websites. We have no control over and accept no responsibility for the privacy practices or content of those third-party sites.

9. Updates to This Policy

We may revise this Privacy Policy periodically. When we do, the updated version will be published on this page along with a revised "Last Updated" date at the top.

10. Get in Touch

If you have any questions or concerns about this Privacy Policy or how we manage your information, please contact us:

Email: support@archer-sterling.com Support Hours: Monday to Friday, 9:00 AM – 6:00 PM EST